Cookie Policy

1. What Are Cookies?

Cookies are small text files placed on your device (computer, tablet, or phone) when you visit a website. They allow the website to recognise your device on subsequent visits and to remember certain information about your session — such as language preferences or whether you have accepted a policy notice.

Cookies cannot execute programmes, introduce viruses, or access other files on your device. They are widely used by websites to deliver a consistent experience and to gather usage data.

Alongside cookies, our website may use similar technologies such as local storage (a browser-based storage mechanism) for the same purposes. This policy applies to all such technologies.

2. Categories of Cookies We Use

We use four categories of cookies, as described below. You can manage your consent to the non-essential categories at any time.

✦ Essential Cookies

These cookies are necessary for the website to function. They cannot be switched off. They include cookies that remember your cookie consent choices and maintain session security. Without them, some parts of the site may not work correctly.

✦ Analytics Cookies

These cookies help us understand how visitors use our website — for example, which pages are visited most often and where visitors come from. The information is aggregated and anonymous. We use this data to improve the site and its content. We only deploy analytics cookies where you have given consent.

✦ Marketing Cookies

These cookies allow advertising platforms to understand whether a visitor arrived at our website from one of their channels. We use these to measure the reach of our educational content and understand which channels are most relevant to our audience. No personal profile is built for the purpose of targeting you with advertising based on browsing behaviour. Marketing cookies are only placed with your consent.

✦ Preference Cookies

These cookies remember optional choices you make on our website — such as which programme information you have reviewed — to make repeat visits more convenient. They are only placed with your consent.

3. Specific Cookies Used

The table below lists the cookies currently in use on our website.

This list is reviewed when we make changes to our technology setup. If you notice a cookie not listed here, please let us know at [email protected].

4. Third-Party Cookies

Some cookies on our website are set by third-party services (Google Analytics, Meta, Microsoft Bing). These services have their own privacy policies that govern how they handle the data their cookies collect. We encourage you to review these if you would like further detail:

• Google Privacy Policy
• Meta Privacy Policy
• Microsoft Privacy Statement

We have configured these services to anonymise IP addresses where this option is available and to disable cross-site tracking features that are not relevant to our educational purposes.

5. Managing Your Cookie Preferences

Via Our Consent Banner

When you first visit our website, a consent notice appears that allows you to accept or decline non-essential cookies. You can update your preferences at any time by clicking the button below.

Via Your Browser

Most browsers allow you to manage cookies through their settings. You can typically:

• View and delete cookies already stored on your device
• Block all cookies or cookies from specific websites
• Set your browser to notify you when a website attempts to place a cookie

Browser settings for common browsers are available at:

• Google Chrome
• Mozilla Firefox
• Apple Safari
• Microsoft Edge

Please note that blocking all cookies may affect the functioning of our website. Essential cookies cannot be blocked via our consent tools (though you can block them via your browser settings).

Opt-Out Tools Provided by Third Parties

You may also use opt-out tools provided directly by analytics and advertising platforms:

• Google Analytics Opt-Out Browser Add-On
• Meta Ads Preferences
• Microsoft Advertising Opt-Out

6. Do Not Track

Some browsers send a "Do Not Track" (DNT) signal to websites. There is currently no universally agreed standard for how websites should respond to this signal. We do not currently respond to DNT signals automatically; however, your cookie consent choices as recorded through our banner are respected.

7. Retention and Deletion

Cookie retention periods are listed in the table in Section 3. Session cookies are deleted when you close your browser. Persistent cookies remain on your device for the duration listed, unless you delete them earlier via your browser settings or via our consent management tool.

8. Changes to This Policy

We will update this Cookie Policy if we introduce new cookies or change how we use existing ones. The date at the top of this page reflects when the policy was last revised. Where changes affect consent that we have previously collected, we will ask you to review your preferences again on your next visit.

9. Contact

If you have any questions about our use of cookies, please contact us:

• Email: [email protected]
• Phone: +852 3985 2641
• Address: Unit 1806, Manulife Place, 348 Kwun Tong Road, Kwun Tong, Hong Kong

For data protection matters more broadly, please refer to our Privacy Policy.